10 posts tagged with "AR"

Introduction​

The world has come a long way from the traditional sales methods of the past to meet the demands of today. We crave value, efficiency & are being driven by the need of optimization.

Thanks & regards to all the tech development we’ve had in the couple decades, we now get to enjoy the speed.

We no longer wait for weeks to receive a quote from the seller neither do we take months to finalize a deal when it comes to the general B2B transactions. Today, the pain points we come across are not related to the technical aspect of speed, precision & reliability at work but to the human aspect of need for better visualization, more freedom & personalization, The power to customize, more options!

Now we need a solution that is perfectly tailored to our need and gives us optimium yield at the same time. This need of ours for betterment, for optimization & luxury in everything had us speculating of the future, the next generation of machinery sales. It is promising to be even more advanced, intuitive, and customer-centric.

What can we expect from it? Well, the next generation of sales experience in machinery is all about balancing personalization with efficiency & tackling the pain points that one could possibly face.

Key Points​

Personalization​

From the Business’s POV- they get to increase the customer loyalty & can strengthen their customer relationship by offering the luxury of personalization & they also stand out from the general market competition. I, personally am more inclined to buy my shirts from xyz retailor knowing that i can have my initialls monogrammed.

In B2B, Customers are often looking for highly specific solutions to their unique challenges & these are not so-often repeating, we are talking of $$$$ assets here. So, by providing the very specific personalized solutions & making use of the tech like Artificial Intelligence (Ai) & Machine learning (ML)- customer has been blessed with optimal gains in the long term

Shorter Sales Cycles​

With all these advances in the technology, customers expect a faster and more efficient buying process, they don’t want the frustration that comes in longer sales cycles neither do the businesses want to lose their sales opportunity. This is where 3D/XR tech comes into the picture with visual solutions, using which, both the parties can stay assured of what’s to be expected, delivered & further streamline the process.

What are the drivers​

The Internet of Things (IoT) in simple words is an interconnection between devices such that they can communicate with each other & exchange data. This makes the machines more efficient and reliable. It also offers perks of accountability & clear data reports to the customers, How? well, it does it by facilitating the customers with data-driven on-point reports on working of the machine.

XR/3D tech Making use of these tech, businesses can create virtual product demonstrations to help customers better visualize and understand how their product works, meanwhile, 3D tech can be used to create highly detailed models of machinery used for planning, resource allocation and marketing too!

So, how exactly will the B2B scene change with the next generation of machinery sales experience?​

Well, it's going to be faster than ever before, smoother, more accountable, easier, and more reliable.

A 3D model of product is way more beneficial for a business than a 2D picture. Is your business ready to make use of it? Get in touch with us today.

The next generation of machinery sales experience is already here, checkout our case study on #HOW PROMETEC has boosted its digital presence using the same assets they have had made for their product demos.​

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INTRO​

It's fair to say that the Customers rely on social proof (reviews & social-media presence) of the brand to make up their purchase decision. Business has to be where its audience is & no matter how niche, everyone’s online.

By having a strong social-media & overall digital presence, businesses can make sure that they’re reaching out to their prospective audience, adding on- they have a competitive advantage of more visibility, creditability, better customer engagement, goodwill in long term & also a benefit of reduced cost for marketing as the ROI is comparitively high.

Building a digital presence is a topic for some other day.

In this blog- we’ll see how you can make use of virtual photography to boost both your digital presence, brand image & business in general.

Virtual reality is a great way to showcase products online for sure but​

What exactly is virtual photography?​

It’s the type of photography that's done using computers and software instead of actually taking photos from a regular camera.

Here, you use computer software to create digital 3D models of products from all the different angles. You can zoom in for details, tilt it, do a 360 spin, visualize in different lightings & what not!

How can Businesses Benefit by making use of Virtual Photography?​

1. Save both time & money​

Traditional product photography needs you to hire a photographer, invest in lightings, location & a lot more. It’s both time-consuming & a expensive process. On the other hand, by making use of virtual photography- all of it can be done digitally in a fraction of the same cost & time.

Adding on, you get interactive 3D outputs instead of the general outdating 2D images.

Businesses that switched to virtual photography reported a 31% reduction in product photography costs. If Cost-effectiveness is your priority, this is for you.​

2. Increase customer experience & engagement​

Instead of just hovering over a 2D image before jumping onto another, the customer now enjoys the experience as virtual tour of showroom, of being able to interact, zoom in & play around with the 3D model of product- which means organic growth for E-com site as they spend more time on site engaging with the product.

This also allows them to make much informed-decisions as they can see exactly what they are buying, product’s size, shape, functions. Everything.

Which means- less returns & reduced basket drop rate.

3. A consistent brand image​

Consistency is the key when it comes to building a strong brand as your audience starts expecting the pattern to repeat. The 3D renders once made, can be used on website, social media, and in your print materials, any platform of choice!

CASESTUDY​

Virtual Photography is a powerful tool indeed, fun TOO! Check out this concept by magicmirror.me you can find the case studies of how Amazon & other big players of the industry used it in their favour attached in the end.

PS: They accounted of around 35% increase in the customer experience.

CONCLUSION​

A 3D model of product is way more beneficial for business than a 2D picture. Think your business is ready to make use of it? Get in touch with us today.

Reference:​

Backed by Forbes https://www.forbes.com/sites/forbesagencycouncil/2021/05/13/10-ways-virtual-reality-will-impact-the-future-of-advertising/?sh=342264ac78f3

Honorable mention to ChatGPT for teaching me what honorable mention means, and, yes, of VR photography too.

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INTRO​

Let the business be of service or product-centric, training the staff is an essential aspect of every business. Training in general involves educating employees and customers on the features, benefits, and functionality of a product such that they can make the most out of it.

By incorporating the latest tech, we’re aiming to add the most value to training as we can. Interactive training using 3D product content is nothing but our effort to make the use of 3D graphics to show workings, provide a better understanding of the product, to be able to see the product from every nook & corner, to better understand the design, features & everything about the machine!

WHY SHOULD’NT WE JUST STICK TO THE REGULAR TRAINING THOUGH?​

Cause it is way more effective than the traditional training methods.​

According to a study by the National Training Laboratories Institute, we retain only 5% of what we hear, 10% of what we read, and 20% of what we see. However, we retain 90% of what we do. This is where interactive training with 3D product content comes in.

Using 3D content, we interact with the product first hand.

We “do” instead of just “see” & “read”.

Stating the obvious- Interactive training with 3D product content is engaging. Traditional training methods, in contrast, can be boring and unengaging as of todays date;resulting in a lack of motivation and interest in learning.

However, 3D interactive content provides an immersive experience that stimulates interest and motivation.

Studies are in favour here; it has been shown that 3D interactive content improves learning engagement by 74%.​

Fair to say, this innovation where we integrate and make use of the latest tech in training is a game changer.

The tale of Ford​

Ford Motor Company grabbed the opportunity and utilized 3D interactive content to train their sales teams on the features and plus points of their cars. They created an interactive training program for sales reps to explore and interact with a virtual car that they deal in, highlighting its features, functionalities as engine performance, interior design & even something as minute as the cup-holder on the rear seat.

No doubt, this 3D interactive training program was a success- It resulted in significant increase in the number of vehicles sold by those trained sales men.

Not just that, Ford Motors & other businesses can also likewise benefit from​

Reduced Costs:​

this new regime eliminates the need for physical products or equipment, saving costs on storage and transportation. Ford motors were able to save both time & money

Improved Training Efficiency:​

Employees were able to learn and retain information faster and in a more engaging way. The increase in vehicles sold is a solid proof for that

Improved sales:​

The employees are way more confident as they’ve experienced the product and can now vouch from it rather than just reading out the reviews & stats from the brochure

Point is,​

increased sales, improved customer experience, reduced support costs, brand loyalty, and improved employee performance; It’s a win for Businesses to be making use of this latest tech & to have it integrated into their training programmes given the multitudes of benefits.

Your business does deserve the limelight & innovation, think likewise? get in touch with us today!

Reference:

"How virtual and augmented reality can reshape learning and development" by McKinsey: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/augmented-and-virtual-reality-the-promise-and-peril-of-immersive-technologies

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Intro​

Sales cycle, in the simplest of words is the entire process which starts at point-A where the customer makes their first contact with the business to point-Z where the deal is closed. Every business wants to, has to streamline their process & improve their performance for the sake of meeting their primary goal of generating more profits.

Shorter sales cycle = efficient sales with faster revenue generation & satisfied customers.​

Sales of furniture is a business where the rate of sale is heavily relied on the customer experience. Furniture like wardrobe, dining table & sofa are not something we buy every other day, right?

Better the customer experience, shorter the sales cycle.

& this is where our sofa configurator comes into the scene.

What is a Sofa Configurator?​

It’s a tool using which customers can create their own custom sofas/furniture of their specific requirements and preferences. Let it be adding or dropping the seating capacity, changing the colour of cushions, pattern, anything.

Not just that, the customer can see how their vivid imagination would like in the real life. All real time! This allows them to visualize better, buy better & ofcourse, freedom of customizations. For business, this means- satisfied customers & shorter sales cycle as traditionally, they would have to spend weeks & involve a lot of man-power to help their customers visualize.

Sofa configurator can be either integrated on the web portal of business such that their customers can enjoy the service from comfort of their home.​

It is also deployed at the experience centers for businesses to get their first impression right.​

Here’s 5 benefits that Businesses can have using Configurator-​

1 Increased & better quality of customer engagement:​

First impression matters & is a good way to build stronger relation with customers. Using the configurator- Business can provide interactive & engaging shopping experience for their customers, both online & offline.

2 Better product visualization:​

Sofa configurator provides real time renders of how the customer’s selected customizations would look in real life. This allows them to make better decisions, & for business, this brings down the rate of returns & ghosting.

A report by Deloitte supports by stating that 36% of consumers expressed an interest in personalized products/services & 80% of customers are more likely to make a purchase when a brand offers personalized experiences.​

3 Cost savings:​

Adding on, 3D product catalogues can help businesses stand out from the competition.a study by Mckinsey states that 61% of online shoppers said that they prefer to shop on websites that offer 3D product visualizations. By making use of new tech, Businesses can differentiate themselves from their competitors and attract more prospects.

4 Increased sales:​

By providing a personalized shopping experience and allowing customers to design their own sofas, businesses are cutting down on sales cycle time.

Case Study​

Let’s have a look at Royal Furniture, Dubai. They integrated the sofa configurator tool on their website which allows their customers to design, customize their furniture from every nook & corner, get a real time 3D visual of it & even better, a AR add-on which allows them to visualize their creation in their own space.

Through this, Royal Furniture, Dubai, are able to improve their sales, boost their customer experience; they always have a conversation lined up where the customer is excited to proceed with their purchase. This implementation of Sofa configurator put them a step ahead from their competition & in the entire market.

Reference: https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/the%20top%20trends%20in%20tech%202022/mckinsey-tech-trends-outlook-2022-full-report.pdf

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Intro​

Its 2023 as we write this blog, thanks to all the digitalization we’ve seen in the recent decades, the world of e-com continues to grow.

Today, we can browse and buy products from the comfort of our own homes. let it something as general as a tooth-brush or even to enquire a set-up of million $ processing plant, hell! Mark Cuban had bought a 40mil$ jet over the internet.

Which also means,

MORE OPTIONS TO A CUSTOMERS = MORE COMPETITION TO THE BUSINESSES​

There are many other than you competing to hold your customer’s attention.

Businesses are looking for ways to improve their sales- by focusing on the product, shopping experience, customer engagement, & looking out for new and innovative ways to engage their customers. One such tool that meets the businesses demands is a 3D product catalogue. These catalogues not only provide customers with a more immersive and interactive shopping experience, but they also help businesses increase their product engagement.

What is a 3D Product Catalogue?​

A 3D product catalogue is a digital representation of a product that allows customers to view it from all the angles, zoom in on details, and interact with it in a way which is not possible with the traditional 2D images. This is done through the use of 360-degree photography, 3D modelling, or augmented reality.

Here are some ways in which 3D product catalogues can increase product engagement:​

1. Improved Visual Experience​

While shopping online, we rely on images, reviews & rating to make up our decision. Similarly, with a 3D product catalogue, customers can view products in a much engaging and interactive way which helps them make better purchasing decisions, that too faster! They can zoom in on specific details, view the product angles of their choice, get a better sense of its size and scale, anything and everything as long as the tech supports.

2. Increased Customer Confidence​

With a 3D product catalogue, customers can see exactly what they are buying, which can help reduce the risk of returns and exchanges. This also leads to higher conversion rates & reduced basket-drop rate on e-com platforms.

A study by Shopify found that businesses that use 3D and AR experiences on their websites saw a 94% increase in conversions compared to those who didn't.

3. Enhanced Brand Perception​

Adding on, 3D product catalogues can help businesses stand out from the competition. In a survey, 61% of online shoppers said that they prefer to shop on websites that offer 3D product visualizations. By making use of new tech, Businesses can differentiate themselves from their competitors and attract new customers.

Concluding,​

It’s fair to say that 3D product catalogues can be a valuable investment for businesses given their focus is on to optimize their customers experience.

AR & these new tech are more than just a wow-factor.

It’s not just a passing trend, the tech are here to stay.

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Intro​

When we talk of “sale”, we mean finding the best product for the best price. Again, with so many businesses around claiming to be the best, how do you convince customers that you're the right choice?

Customer experience my friend. It's all about the customer experience.​

People are very likely to pay for something they feel positively about. This is true whether you're selling a multi-million-dollar manufacturing asset or a couple of chairs.

In the early 90s, most of the population had to rely on word-of-mouth, do their own research to make a purchase. This would take months. then, as we progressed with industry 3.0 coming into the picture, as we got more tech-savvy & had access to the internet & computers.

customers had access to brochures from multiple companies and then a meeting lined up in a matter of weeks.

The key to optimizing a business is to reduce the sales cycle time. This means establishing quick rapport with the client, focusing on the customer experience, building brand image, and relying on networking and goodwill.

For these all to happen, we’ve always been making the best-off resources we have, it was computers & Internet earlier which had the businesses move online, giving customers the access to information on global scale. This time, Industry 4.0 has made things even easier & interesting for businesses & customers.

By making use of the latest tech- VR, AR & XR, businesses can offer customer experience like never before.​

Thanks to the technology like virtual reality and augmented reality, businesses can offer their customers an immersive experience that allows them to visualize how a product will look and feel before they make a purchase. This means companies can offer

• greater customization,
• streamline the sales process, and identify bottlenecks.

The goal is always growth - faster, smoother, and more sustainable & this exactly what these new tech has to offer. According to study by McKinsey, businesses that optimize their sales experience through VR integration can achieve up to a 20% increase in revenue and up to a 30% reduction in sales cycle time. It’s a win-win.

Think Your business is ready to evolve? get in touch today:)

Reference: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/solutions/periscope/our-insights/surveys/the-future-of-shopping-connected-virtual-and-augmented

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Intro​

As of today, e-commerce (Online shopping) is one of the most popular way to shop for products let it be in India or on the Global scale.

Thanks to all the Globalization, access to the tech and internet; game has been brought up! This also means that E-commerce is a highly competitive space for businesses.

A customer can now choose a product to buy from 10 different suppliers in a matter of few moments. Good for them. From Business' POV- they not only have to focus on providing the best quality deal but also to offer the best customer experience out there for them to stand-out from the general competiton & for their customer to go ahead with their product of all the options they have.

This is where Product engagement comes into the picture, one way for businesses to stand-out & engage better with their customers is by Integrating (AR) Augmented Reality into their E-commerce site.

LET’S TALK AR-​

Augmented Reality (AR) is an exciting, relatively new tech that allows you to overlay virtual content- such as images, videos, and animations onto the real world. For example, imagine you're shopping for furniture online, with AR tech, you can use your smartphone to visualize what that piece of furniture would look like in your home before you make the purchase.

AR is a game changer, more like game e(levit)ator when it comes to E-com platforms;)

It is changing the way customers interact with products online. NO more scrolling through dozen of 2D images, but to experience & interact with one.

Here’s what businesses can offer to their users by Integration of AR onto their website​

1 Improved product visualization:​

through AR, your customers can visualize better (Remember the furniture example from earlier?) this allows them to make a more informed decision of their purchase.

2 Greater personalization:​

By using AR, one can customize products by changing colours, textures, and designs to their taste.

3 Better understanding of the product features:​

Customers can visualize, interact and explore the product in 3D, from each & every nook & corner.

This helps with understanding of the product's features, size, shape, and functionality better. For example, you can see the features of furniture, how many columns and bevels the furniture has and if it will fit well in your living room.

In short, better Customer experience. & for businesses, that means more sales.

Amazon.com, the mammoth that accounted for 38% of all the E-com transactions done in year 2021, had positively benefited by making use of latest tech & integration of AR.

For businesses, AR integration means-

• reduced costs,
• better brand image,
• reduced basket-drop rate,
• high conversion rates,
• better marketing.

More & More businesses are investing into it as the +points are prevalent. A Shopify study found that customers who interacted with products using AR were 65% more likely to make a purchase.

Want your business to get the visibility it deserves? Want your brand to stand out? Consider making the best out of tech we have in 2023 in your favour.

Reference source(s): https://www.itcinfotech.com/blogs/disrupting-digital-commerce-through-extended-reality/

https://www.linkedin.com/pulse/ar-vr-xr-customer-experience-trends-2023-india-suresh-k/

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E-commerce, with its pathways intruding into small businesses, has seen the rate of increase in customization and personalization trend, owing to user personas varying across the world. While Covid 19' taught us the importance of digital business, the ecommerce industry is set to take up major leaps in adopting technologies suiting to digital customer's major needs.

During the pandemic, it is estimated that between March and April 2020 the number of stores created through Shopify, increased by 62%. Moreover, Online to consumer offerings have been embraced not just by retail stores but also by big brands such as Nike. The AR with its Try before you Buy model, has an estimated potential to cut down the return costs by 60 billion per year. This experience is also something that customers want and, increasingly, expect; over 75% of customers now anticipate an augmented reality experience when shopping online.

Let's explore the trends in e- commerce that went in making 2020 a bountiful year with a 20% increase in sales in just a quarter across all sectors. So wrapping it in 3 major points.

Personalization​

Personalization drives people shopping online because they’re able to shop at all hours of the day spending enough time on customization. In the last year, businesses have lost $756 billion because of poor ecommerce personalization. Additionally, Product Configurators are a huge asset to every ecommerce brand and it is no wonder all big players are investing heavily on revamping business sites with product configurators.

Interactive Product Visuals​

AR & 3D ecommerce is the most sought after technology in 2021 for interactive product visuals, because globally, 57% of online shoppers buy from retailers who are overseas. These online shoppers would want to have a surreal experience before buying and the sellers want to avoid high shipping costs as that is the number one reason for cart abandonment. By 2023, just U.S. ecommerce revenue is estimated to be $740 B, eventually shopping experience is ready to take this deep plunge into VR/AR and 3D industry.

Social Shopping​

Mixed Reality Social shopping is where shoppers' friends become involved in shopping experience via avatars to mimic the social interactions found in physical malls and stores.

Personalized environments with interactive brand experience is now the go-to strategy of aspirational brands. A vague market research on digital marketing vs AR/VR for brand products will reveal the multitude options that 3D experiences will have. With social sharing & photorealistic twin-experiential models shall now redefine manufacturing, marketing and the foray of automation models.

Explore more of our posts, to know how 3D product content & XR experiences will help your businesses increase customer engagement and improve sales. Stay tuned, Meanwhile hop onto to an amazing journey of our demos www.deftntact.com && Do try our products www.levit3d.com and www.surfacevue.com . Watch our you tube channel to know how simple it is to integrate your website with 3D content

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E-commerce, with its pathways intruding into small businesses, has seen the rate of increase in customization and personalization trend, owing to user personas varying across the world. While Covid 19' taught us the importance of digital business, the ecommerce industry is set to take up major leaps in adopting technologies suiting to digital customer's major needs.

During the pandemic, it is estimated that between March and April 2020 the number of stores created through Shopify, increased by 62%. Moreover, Online to consumer offerings have been embraced not just by retail stores but also by big brands such as Nike. The AR with its Try before you Buy model, has an estimated potential to cut down the return costs by 60 billion per year. This experience is also something that customers want and, increasingly, expect; over 75% of customers now anticipate an augmented reality experience when shopping online.

Let's explore the trends in e- commerce that went in making 2020 a bountiful year with a 20% increase in sales in just a quarter across all sectors. So wrapping it in 3 major points.

Personalization​

Personalization drives people shopping online because they’re able to shop at all hours of the day spending enough time on customization. In the last year, businesses have lost $756 billion because of poor ecommerce personalization. Additionally, Product Configurators are a huge asset to every ecommerce brand and it is no wonder all big players are investing heavily on revamping business sites with product configurators.

Interactive Product Visuals​

AR & 3D ecommerce is the most sought after technology in 2021 for interactive product visuals, because globally, 57% of online shoppers buy from retailers who are overseas. These online shoppers would want to have a surreal experience before buying and the sellers want to avoid high shipping costs as that is the number one reason for cart abandonment. By 2023, just U.S. ecommerce revenue is estimated to be $740 B, eventually shopping experience is ready to take this deep plunge into VR/AR and 3D industry.

Social Shopping​

Mixed Reality Social shopping is where shoppers' friends become involved in shopping experience via avatars to mimic the social interactions found in physical malls and stores.

Personalized environments with interactive brand experience is now the go-to strategy of aspirational brands. A vague market research on digital marketing vs AR/VR for brand products will reveal the multitude options that 3D experiences will have. With social sharing & photorealistic twin-experiential models shall now redefine manufacturing, marketing and the foray of automation models.

Explore more of our posts, to know how 3D product content & XR experiences will help your businesses increase customer engagement and improve sales. Stay tuned, Meanwhile hop onto to an amazing journey of our demos www.deftntact.com && Do try our products www.levit3d.com and www.surfacevue.com . Watch our you tube channel to know how simple it is to integrate your website with 3D content

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Tale of one and zillion experiences​

Gen Z thrives on digital presence. Digital marketing & sales is an essential service and every business invests sizeable portion of their revenues to create digital content. Omnipresence of the brand to reach the last consuming market is the fundamental principle of any digital marketing & sales strategy.

Digital content generation became prominent in recent years, for businesses to promote their products online. It also became key for any B2B transactions, across industries. Co-founders, CEO's and industry leaders became influencers to promote brand loyalty. With about 70% of the world's digitally literate population, digital content often becomes the first point of contact to customers either through social media platforms, websites, print media, emails or marketing campaigns.

Although currently major part of digital content includes images and videos, In Coming years 3D product content and XR experiences are going to take major share in digital content. There are about 171million XR users across the world and the market size is expected to report a whopping 79% increase year after year.

Eventually the need for personalization, customization, data driven content generation and finally preferential product manufacturing and try before you buy models is the go-to principle in the ecommerce fields. With high powered GPU devices, 5G networks, 3D scanners and social media tools at the helm of households, the ground has already been prepared for the grand foray of 3D digital experience into real estate, life style, automotive, fashion, home décor and many other businesses.

Why 3D Product Content and XR Experiences?​

To overcome the major limitation of current digital marketing content which is, lack of dimensionality and interactivity in the images and videos, 3D content is equipped with not just dimensionality and perspective but also an experience. 3D Content with XR devices will give immersive and interactive experiences which is not possible with regular images and videos. For example, a customer can visualize realistic models of furniture in his home before buying. Another example will be factory floor manger teaching machinery internals in 3D content instead of printed manuals.

It is said that you teach how to fish, u feed him for his lifetime. The saying is henceforth re-organized to "Give a customer an experience, and you earn his trust for a lifetime." A 3D experience is henceforth not just worth a zillion words, but a zillion emotional interactions in fraction of milliseconds, which eventually become "the most important in a competitive market struggling for highly wavering customer attention span."

Wait for more of our posts, to see how 3D product content & XR experiences will help your businesses increase customer engagement and improve your sales. Stay tuned, Meanwhile hop onto to an amazing journey of our demos www.deftntact.com && Do try our product www.levit3d.com and www.surfacevue.com

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