Intro
When we talk of “sale”, we mean finding the best product for the best price. Again, with so many businesses around claiming to be the best, how do you convince customers that you're the right choice?
Customer experience my friend. It's all about the customer experience.
People are very likely to pay for something they feel positively about. This is true whether you're selling a multi-million-dollar manufacturing asset or a couple of chairs.
In the early 90s, most of the population had to rely on word-of-mouth, do their own research to make a purchase. This would take months. then, as we progressed with industry 3.0 coming into the picture, as we got more tech-savvy & had access to the internet & computers.
customers had access to brochures from multiple companies and then a meeting lined up in a matter of weeks.
The key to optimizing a business is to reduce the sales cycle time. This means establishing quick rapport with the client, focusing on the customer experience, building brand image, and relying on networking and goodwill.
For these all to happen, we’ve always been making the best-off resources we have, it was computers & Internet earlier which had the businesses move online, giving customers the access to information on global scale. This time, Industry 4.0 has made things even easier & interesting for businesses & customers.
By making use of the latest tech- VR, AR & XR, businesses can offer customer experience like never before.
Thanks to the technology like virtual reality and augmented reality, businesses can offer their customers an immersive experience that allows them to visualize how a product will look and feel before they make a purchase. This means companies can offer
- greater customization,
- streamline the sales process, and identify bottlenecks.
The goal is always growth - faster, smoother, and more sustainable & this exactly what these new tech has to offer. According to study by McKinsey, businesses that optimize their sales experience through VR integration can achieve up to a 20% increase in revenue and up to a 30% reduction in sales cycle time. It’s a win-win.
Think Your business is ready to evolve? get in touch today:)