Introduction
The world has come a long way from the traditional sales methods of the past to meet the demands of today. We crave value, efficiency & are being driven by the need of optimization.
Thanks & regards to all the tech development we’ve had in the couple decades, we now get to enjoy the speed.
We no longer wait for weeks to receive a quote from the seller neither do we take months to finalize a deal when it comes to the general B2B transactions. Today, the pain points we come across are not related to the technical aspect of speed, precision & reliability at work but to the human aspect of need for better visualization, more freedom & personalization, The power to customize, more options!
Now we need a solution that is perfectly tailored to our need and gives us optimium yield at the same time. This need of ours for betterment, for optimization & luxury in everything had us speculating of the future, the next generation of machinery sales. It is promising to be even more advanced, intuitive, and customer-centric.
What can we expect from it? Well, the next generation of sales experience in machinery is all about balancing personalization with efficiency & tackling the pain points that one could possibly face.
Key Points
Personalization
From the Business’s POV- they get to increase the customer loyalty & can strengthen their customer relationship by offering the luxury of personalization & they also stand out from the general market competition. I, personally am more inclined to buy my shirts from xyz retailor knowing that i can have my initialls monogrammed.
In B2B, Customers are often looking for highly specific solutions to their unique challenges & these are not so-often repeating, we are talking of $$$$ assets here. So, by providing the very specific personalized solutions & making use of the tech like Artificial Intelligence (Ai) & Machine learning (ML)- customer has been blessed with optimal gains in the long term
Shorter Sales Cycles
With all these advances in the technology, customers expect a faster and more efficient buying process, they don’t want the frustration that comes in longer sales cycles neither do the businesses want to lose their sales opportunity. This is where 3D/XR tech comes into the picture with visual solutions, using which, both the parties can stay assured of what’s to be expected, delivered & further streamline the process.
What are the drivers
The Internet of Things (IoT) in simple words is an interconnection between devices such that they can communicate with each other & exchange data. This makes the machines more efficient and reliable. It also offers perks of accountability & clear data reports to the customers, How? well, it does it by facilitating the customers with data-driven on-point reports on working of the machine.
XR/3D tech Making use of these tech, businesses can create virtual product demonstrations to help customers better visualize and understand how their product works, meanwhile, 3D tech can be used to create highly detailed models of machinery used for planning, resource allocation and marketing too!
So, how exactly will the B2B scene change with the next generation of machinery sales experience?
Well, it's going to be faster than ever before, smoother, more accountable, easier, and more reliable.
A 3D model of product is way more beneficial for a business than a 2D picture. Is your business ready to make use of it? Get in touch with us today.
