INTRO
It's fair to say that the Customers rely on social proof (reviews & social-media presence) of the brand to make up their purchase decision. Business has to be where its audience is & no matter how niche, everyone’s online.
By having a strong social-media & overall digital presence, businesses can make sure that they’re reaching out to their prospective audience, adding on- they have a competitive advantage of more visibility, creditability, better customer engagement, goodwill in long term & also a benefit of reduced cost for marketing as the ROI is comparitively high.
Building a digital presence is a topic for some other day.
In this blog- we’ll see how you can make use of virtual photography to boost both your digital presence, brand image & business in general.
Virtual reality is a great way to showcase products online for sure but
What exactly is virtual photography?
It’s the type of photography that's done using computers and software instead of actually taking photos from a regular camera.
Here, you use computer software to create digital 3D models of products from all the different angles. You can zoom in for details, tilt it, do a 360 spin, visualize in different lightings & what not!
How can Businesses Benefit by making use of Virtual Photography?
1. Save both time & money
Traditional product photography needs you to hire a photographer, invest in lightings, location & a lot more. It’s both time-consuming & a expensive process. On the other hand, by making use of virtual photography- all of it can be done digitally in a fraction of the same cost & time.
Adding on, you get interactive 3D outputs instead of the general outdating 2D images.
Businesses that switched to virtual photography reported a 31% reduction in product photography costs. If Cost-effectiveness is your priority, this is for you.
2. Increase customer experience & engagement
Instead of just hovering over a 2D image before jumping onto another, the customer now enjoys the experience as virtual tour of showroom, of being able to interact, zoom in & play around with the 3D model of product- which means organic growth for E-com site as they spend more time on site engaging with the product.
This also allows them to make much informed-decisions as they can see exactly what they are buying, product’s size, shape, functions. Everything.
Which means- less returns & reduced basket drop rate.
3. A consistent brand image
Consistency is the key when it comes to building a strong brand as your audience starts expecting the pattern to repeat. The 3D renders once made, can be used on website, social media, and in your print materials, any platform of choice!
CASESTUDY
Virtual Photography is a powerful tool indeed, fun TOO! Check out this concept by magicmirror.me you can find the case studies of how Amazon & other big players of the industry used it in their favour attached in the end.
PS: They accounted of around 35% increase in the customer experience.
CONCLUSION
A 3D model of product is way more beneficial for business than a 2D picture. Think your business is ready to make use of it? Get in touch with us today.
Reference:
Backed by Forbes https://www.forbes.com/sites/forbesagencycouncil/2021/05/13/10-ways-virtual-reality-will-impact-the-future-of-advertising/?sh=342264ac78f3
Honorable mention to ChatGPT for teaching me what honorable mention means, and, yes, of VR photography too.