INTRO
Let the business be of service or product-centric, training the staff is an essential aspect of every business. Training in general involves educating employees and customers on the features, benefits, and functionality of a product such that they can make the most out of it.
By incorporating the latest tech, we’re aiming to add the most value to training as we can. Interactive training using 3D product content is nothing but our effort to make the use of 3D graphics to show workings, provide a better understanding of the product, to be able to see the product from every nook & corner, to better understand the design, features & everything about the machine!
WHY SHOULD’NT WE JUST STICK TO THE REGULAR TRAINING THOUGH?
Cause it is way more effective than the traditional training methods.
According to a study by the National Training Laboratories Institute, we retain only 5% of what we hear, 10% of what we read, and 20% of what we see. However, we retain 90% of what we do. This is where interactive training with 3D product content comes in.
Using 3D content, we interact with the product first hand.
We “do” instead of just “see” & “read”.
Stating the obvious- Interactive training with 3D product content is engaging. Traditional training methods, in contrast, can be boring and unengaging as of todays date;resulting in a lack of motivation and interest in learning.
However, 3D interactive content provides an immersive experience that stimulates interest and motivation.
Studies are in favour here; it has been shown that 3D interactive content improves learning engagement by 74%.
Fair to say, this innovation where we integrate and make use of the latest tech in training is a game changer.
The tale of Ford
Ford Motor Company grabbed the opportunity and utilized 3D interactive content to train their sales teams on the features and plus points of their cars. They created an interactive training program for sales reps to explore and interact with a virtual car that they deal in, highlighting its features, functionalities as engine performance, interior design & even something as minute as the cup-holder on the rear seat.
No doubt, this 3D interactive training program was a success- It resulted in significant increase in the number of vehicles sold by those trained sales men.
Not just that, Ford Motors & other businesses can also likewise benefit from
Reduced Costs:
this new regime eliminates the need for physical products or equipment, saving costs on storage and transportation. Ford motors were able to save both time & money
Improved Training Efficiency:
Employees were able to learn and retain information faster and in a more engaging way. The increase in vehicles sold is a solid proof for that
Improved sales:
The employees are way more confident as they’ve experienced the product and can now vouch from it rather than just reading out the reviews & stats from the brochure
Point is,
increased sales, improved customer experience, reduced support costs, brand loyalty, and improved employee performance; It’s a win for Businesses to be making use of this latest tech & to have it integrated into their training programmes given the multitudes of benefits.
Your business does deserve the limelight & innovation, think likewise? get in touch with us today!
Reference:
"How virtual and augmented reality can reshape learning and development" by McKinsey: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/augmented-and-virtual-reality-the-promise-and-peril-of-immersive-technologies