Intro
As of today, e-commerce (Online shopping) is one of the most popular way to shop for products let it be in India or on the Global scale.
Thanks to all the Globalization, access to the tech and internet; game has been brought up! This also means that E-commerce is a highly competitive space for businesses.
A customer can now choose a product to buy from 10 different suppliers in a matter of few moments. Good for them. From Business' POV- they not only have to focus on providing the best quality deal but also to offer the best customer experience out there for them to stand-out from the general competiton & for their customer to go ahead with their product of all the options they have.
This is where Product engagement comes into the picture, one way for businesses to stand-out & engage better with their customers is by Integrating (AR) Augmented Reality into their E-commerce site.
LET’S TALK AR-
Augmented Reality (AR) is an exciting, relatively new tech that allows you to overlay virtual content- such as images, videos, and animations onto the real world. For example, imagine you're shopping for furniture online, with AR tech, you can use your smartphone to visualize what that piece of furniture would look like in your home before you make the purchase.
AR is a game changer, more like game e(levit)ator when it comes to E-com platforms;)
It is changing the way customers interact with products online. NO more scrolling through dozen of 2D images, but to experience & interact with one.
Here’s what businesses can offer to their users by Integration of AR onto their website
1 Improved product visualization:
through AR, your customers can visualize better (Remember the furniture example from earlier?) this allows them to make a more informed decision of their purchase.
2 Greater personalization:
By using AR, one can customize products by changing colours, textures, and designs to their taste.
3 Better understanding of the product features:
Customers can visualize, interact and explore the product in 3D, from each & every nook & corner.
This helps with understanding of the product's features, size, shape, and functionality better. For example, you can see the features of furniture, how many columns and bevels the furniture has and if it will fit well in your living room.
In short, better Customer experience. & for businesses, that means more sales.
Amazon.com, the mammoth that accounted for 38% of all the E-com transactions done in year 2021, had positively benefited by making use of latest tech & integration of AR.
For businesses, AR integration means-
- reduced costs,
- better brand image,
- reduced basket-drop rate,
- high conversion rates,
- better marketing.
More & More businesses are investing into it as the +points are prevalent. A Shopify study found that customers who interacted with products using AR were 65% more likely to make a purchase.
Want your business to get the visibility it deserves? Want your brand to stand out? Consider making the best out of tech we have in 2023 in your favour.
Reference source(s): https://www.itcinfotech.com/blogs/disrupting-digital-commerce-through-extended-reality/
https://www.linkedin.com/pulse/ar-vr-xr-customer-experience-trends-2023-india-suresh-k/