Tale of one and zillion experiences
Gen Z thrives on digital presence. Digital marketing & sales is an essential service and every business invests sizeable portion of their revenues to create digital content. Omnipresence of the brand to reach the last consuming market is the fundamental principle of any digital marketing & sales strategy.
Digital content generation became prominent in recent years, for businesses to promote their products online. It also became key for any B2B transactions, across industries. Co-founders, CEO's and industry leaders became influencers to promote brand loyalty. With about 70% of the world's digitally literate population, digital content often becomes the first point of contact to customers either through social media platforms, websites, print media, emails or marketing campaigns.
Although currently major part of digital content includes images and videos, In Coming years 3D product content and XR experiences are going to take major share in digital content. There are about 171million XR users across the world and the market size is expected to report a whopping 79% increase year after year.
Eventually the need for personalization, customization, data driven content generation and finally preferential product manufacturing and try before you buy models is the go-to principle in the ecommerce fields. With high powered GPU devices, 5G networks, 3D scanners and social media tools at the helm of households, the ground has already been prepared for the grand foray of 3D digital experience into real estate, life style, automotive, fashion, home décor and many other businesses.
Why 3D Product Content and XR Experiences?
To overcome the major limitation of current digital marketing content which is, lack of dimensionality and interactivity in the images and videos, 3D content is equipped with not just dimensionality and perspective but also an experience. 3D Content with XR devices will give immersive and interactive experiences which is not possible with regular images and videos. For example, a customer can visualize realistic models of furniture in his home before buying. Another example will be factory floor manger teaching machinery internals in 3D content instead of printed manuals.
It is said that you teach how to fish, u feed him for his lifetime. The saying is henceforth re-organized to "Give a customer an experience, and you earn his trust for a lifetime." A 3D experience is henceforth not just worth a zillion words, but a zillion emotional interactions in fraction of milliseconds, which eventually become "the most important in a competitive market struggling for highly wavering customer attention span."
Wait for more of our posts, to see how 3D product content & XR experiences will help your businesses increase customer engagement and improve your sales. Stay tuned, Meanwhile hop onto to an amazing journey of our demos www.deftntact.com && Do try our product www.levit3d.com and www.surfacevue.com