Intro
Its 2023 as we write this blog, thanks to all the digitalization we’ve seen in the recent decades, the world of e-com continues to grow.
Today, we can browse and buy products from the comfort of our own homes. let it something as general as a tooth-brush or even to enquire a set-up of million $ processing plant, hell! Mark Cuban had bought a 40mil$ jet over the internet.
Which also means,
MORE OPTIONS TO A CUSTOMERS = MORE COMPETITION TO THE BUSINESSES
There are many other than you competing to hold your customer’s attention.
Businesses are looking for ways to improve their sales- by focusing on the product, shopping experience, customer engagement, & looking out for new and innovative ways to engage their customers. One such tool that meets the businesses demands is a 3D product catalogue. These catalogues not only provide customers with a more immersive and interactive shopping experience, but they also help businesses increase their product engagement.
What is a 3D Product Catalogue?
A 3D product catalogue is a digital representation of a product that allows customers to view it from all the angles, zoom in on details, and interact with it in a way which is not possible with the traditional 2D images. This is done through the use of 360-degree photography, 3D modelling, or augmented reality.
Here are some ways in which 3D product catalogues can increase product engagement:
1. Improved Visual Experience
While shopping online, we rely on images, reviews & rating to make up our decision. Similarly, with a 3D product catalogue, customers can view products in a much engaging and interactive way which helps them make better purchasing decisions, that too faster! They can zoom in on specific details, view the product angles of their choice, get a better sense of its size and scale, anything and everything as long as the tech supports.
2. Increased Customer Confidence
With a 3D product catalogue, customers can see exactly what they are buying, which can help reduce the risk of returns and exchanges. This also leads to higher conversion rates & reduced basket-drop rate on e-com platforms.
A study by Shopify found that businesses that use 3D and AR experiences on their websites saw a 94% increase in conversions compared to those who didn't.
3. Enhanced Brand Perception
Adding on, 3D product catalogues can help businesses stand out from the competition. In a survey, 61% of online shoppers said that they prefer to shop on websites that offer 3D product visualizations. By making use of new tech, Businesses can differentiate themselves from their competitors and attract new customers.
Concluding,
It’s fair to say that 3D product catalogues can be a valuable investment for businesses given their focus is on to optimize their customers experience.
AR & these new tech are more than just a wow-factor.
It’s not just a passing trend, the tech are here to stay.