E-commerce, with its pathways intruding into small businesses, has seen the rate of increase in customization and personalization trend, owing to user personas varying across the world. While Covid 19' taught us the importance of digital business, the ecommerce industry is set to take up major leaps in adopting technologies suiting to digital customer's major needs.
During the pandemic, it is estimated that between March and April 2020 the number of stores created through Shopify, increased by 62%. Moreover, Online to consumer offerings have been embraced not just by retail stores but also by big brands such as Nike. The AR with its Try before you Buy model, has an estimated potential to cut down the return costs by 60 billion per year. This experience is also something that customers want and, increasingly, expect; over 75% of customers now anticipate an augmented reality experience when shopping online.
Let's explore the trends in e- commerce that went in making 2020 a bountiful year with a 20% increase in sales in just a quarter across all sectors. So wrapping it in 3 major points.
Personalization
Personalization drives people shopping online because they’re able to shop at all hours of the day spending enough time on customization. In the last year, businesses have lost $756 billion because of poor ecommerce personalization. Additionally, Product Configurators are a huge asset to every ecommerce brand and it is no wonder all big players are investing heavily on revamping business sites with product configurators.
Interactive Product Visuals
AR & 3D ecommerce is the most sought after technology in 2021 for interactive product visuals, because globally, 57% of online shoppers buy from retailers who are overseas. These online shoppers would want to have a surreal experience before buying and the sellers want to avoid high shipping costs as that is the number one reason for cart abandonment. By 2023, just U.S. ecommerce revenue is estimated to be $740 B, eventually shopping experience is ready to take this deep plunge into VR/AR and 3D industry.
Social Shopping
Mixed Reality Social shopping is where shoppers' friends become involved in shopping experience via avatars to mimic the social interactions found in physical malls and stores.
Personalized environments with interactive brand experience is now the go-to strategy of aspirational brands. A vague market research on digital marketing vs AR/VR for brand products will reveal the multitude options that 3D experiences will have. With social sharing & photorealistic twin-experiential models shall now redefine manufacturing, marketing and the foray of automation models.
Explore more of our posts, to know how 3D product content & XR experiences will help your businesses increase customer engagement and improve sales. Stay tuned, Meanwhile hop onto to an amazing journey of our demos www.deftntact.com && Do try our products www.levit3d.com and www.surfacevue.com . Watch our you tube channel to know how simple it is to integrate your website with 3D content