Intro
Sales cycle, in the simplest of words is the entire process which starts at point-A where the customer makes their first contact with the business to point-Z where the deal is closed. Every business wants to, has to streamline their process & improve their performance for the sake of meeting their primary goal of generating more profits.
Shorter sales cycle = efficient sales with faster revenue generation & satisfied customers.
Sales of furniture is a business where the rate of sale is heavily relied on the customer experience. Furniture like wardrobe, dining table & sofa are not something we buy every other day, right?
Better the customer experience, shorter the sales cycle.
& this is where our sofa configurator comes into the scene.
What is a Sofa Configurator?
It’s a tool using which customers can create their own custom sofas/furniture of their specific requirements and preferences. Let it be adding or dropping the seating capacity, changing the colour of cushions, pattern, anything.
Not just that, the customer can see how their vivid imagination would like in the real life. All real time! This allows them to visualize better, buy better & ofcourse, freedom of customizations. For business, this means- satisfied customers & shorter sales cycle as traditionally, they would have to spend weeks & involve a lot of man-power to help their customers visualize.
Sofa configurator can be either integrated on the web portal of business such that their customers can enjoy the service from comfort of their home.
It is also deployed at the experience centers for businesses to get their first impression right.
Here’s 5 benefits that Businesses can have using Configurator-
1 Increased & better quality of customer engagement:
First impression matters & is a good way to build stronger relation with customers. Using the configurator- Business can provide interactive & engaging shopping experience for their customers, both online & offline.
2 Better product visualization:
Sofa configurator provides real time renders of how the customer’s selected customizations would look in real life. This allows them to make better decisions, & for business, this brings down the rate of returns & ghosting.
A report by Deloitte supports by stating that 36% of consumers expressed an interest in personalized products/services & 80% of customers are more likely to make a purchase when a brand offers personalized experiences.
3 Cost savings:
Adding on, 3D product catalogues can help businesses stand out from the competition.a study by Mckinsey states that 61% of online shoppers said that they prefer to shop on websites that offer 3D product visualizations. By making use of new tech, Businesses can differentiate themselves from their competitors and attract more prospects.
4 Increased sales:
By providing a personalized shopping experience and allowing customers to design their own sofas, businesses are cutting down on sales cycle time.
Case Study
Let’s have a look at Royal Furniture, Dubai. They integrated the sofa configurator tool on their website which allows their customers to design, customize their furniture from every nook & corner, get a real time 3D visual of it & even better, a AR add-on which allows them to visualize their creation in their own space.
Through this, Royal Furniture, Dubai, are able to improve their sales, boost their customer experience; they always have a conversation lined up where the customer is excited to proceed with their purchase. This implementation of Sofa configurator put them a step ahead from their competition & in the entire market.